When it comes to data analytics, we speak your language
Cogent Analytics is a specialised data analysis business. We help our clients use their data to drive understanding and profit.
We deliver high-quality, actionable insight into customer behaviour. We have proven data analytics approaches that will make a difference to your business performance.
Our work covers the full range of analytical services - from segmentation and profiling, predictive modelling, data mining, RFM (recency, frequency, monetary value) analysis to bespoke insight analysis and data planning. Working across multiple sectors, we deliver a unique level of insight that drives smarter, profitable marketing and business decisions.
Cogent Analytics is part of The Collinson Group, a privately owned global organisation that uses data, customer insight and marketing expertise to the benefit of its companies, clients and their customers.
Cogent Analytics team members hail from a variety of backgrounds.
Ensuring our clients can benefit from a balance of strong analytical, statistical and programming skills along with keen commercial and business knowledge.
We know that what is important is the person that works alongside you - so we carefully put together a team of people who are responsive to your needs. We really care about the things that make your working life difficult and we're passionate about solving those problems for you.
We choose systems to fit your business challenge. From market-leading analytical software such as SAS and SPSS and other Business Intelligence and GIS tools, third-party geo-demographic and lifestyle data from all the major suppliers, right through to our own suite of proprietary analytical models.