- Analytics
- Churn / Attrition and Retention / Loyalty Models
- Clustering
- Customer Analytics
- Customer Life-Cycle Analysis
- Customer Segmentation
- Customer Value Models
- Data Analysis
- Data Mining
- Data Segmentation
- Decision Trees
- Market Analysis
- Market Basket Analysis
- Predictive Modelling
- Profiling
- Recency, Frequency, Value (RFV) Analysis
- Response Analysis and Models
Decision Trees
Decision trees (sometimes known as CHAID analysis) are a popular means of data classification and prediction. Decision tress represent rules and are therefore easily understandable. They combine data exploration and modelling and are often used as the first step in a modelling process, before a final model is built using another technique.