- Analytics
- Churn / Attrition and Retention / Loyalty Models
- Clustering
- Customer Analytics
- Customer Life-Cycle Analysis
- Customer Segmentation
- Customer Value Models
- Data Analysis
- Data Mining
- Data Segmentation
- Decision Trees
- Market Analysis
- Market Basket Analysis
- Predictive Modelling
- Profiling
- Recency, Frequency, Value (RFV) Analysis
- Response Analysis and Models
Market Basket Analysis
Market basket analysis uses the information about what a customer purchases to provide insight into who they are and why they make certain purchases. It can offer insight into groups of products or services that tend to be purchased together, which lead to a goal of providing actionable results e.g. incentivisation, store layouts, special offers etc.