Our Heritage

Innovation is in our blood

We are proud to be a part of The Collinson Group – a global business with a rich history of innovation in the travel and loyalty sectors. It is this spirit of innovation which underpins our approach to data analytics.

Cogent Analytics was initially developed as an internal centre of expertise for The Group. Delivering smart, data-driven marketing operations and insight to a number of other highly successful Collinson Group CRM-driven companies - such as ICLP, Priority Pass, IAPA and Columbus Insurance.

Our success has resulted in Cogent Analytics developing into a business in our own right. We now operate across multiple sectors including Travel, IT, Finance, Retail, Sports and Membership Programs, Luxury Brands and Local Government in the UK and worldwide.