- Exploratory and Insight Analysis
- Segmentation and Profiling
- Data Modelling
- Predictive Modelling
- Data Planning
- Reporting and Key Performance Indicators
- Analytics for the Future
Cogent Analytics has delivered a wide range of predictive modelling projects for a variety of clients with particular expertise in the travel sector and hotel industry.
In fact, our clients in the travel and hotel industries have particularly benefited from our data analytics expertise.
For a major luxury hotel brand, we have built and operated a predictive model that identifies with a high degree of accuracy new members who are likely to be the most valuable.
Driven by the analysis of historical trends and identification of the variables that suggest future high value, the model enables our client to optimise their marketing strategy like never before.
Each new customer receives monthly marketing activity based on their predictive segment. Now in operation for several years, the predictive model demonstrates consistent returns of more than 100%.