Segmentation and Profiling

We treat every job and every client on an individual basis. Because for our insights to be truly revealing and truly business changing, they need to be based on each client's individual needs and their individual business.

In an increasingly standardised industry our consultative approach to data analytics is a breath of fresh air.

Cogent Analytics creates bespoke segmentation models to drive targeted communications and to enhance customer understanding across your business.

The complexity and granularity of our segmentation depends entirely on your requirements. However, we would typically recommend starting small (< 10 consumer segments) before intensifying the analysis.

For bespoke segmentation and profiling we would recommend the incorporation of socio-demographic and other relevant data where appropriate, in order to maximise insight.

We also offer standard segmentation products for some sectors (e.g. Frequent Flyers) and standard Recency, Frequency and Value segmentation models which can be applied across industry sectors.